Gifting is an important tradition across cultures. Gifts are given to express appreciation and affection as well as for marking important occasions and celebrating achievements. Above all the act of gifting creates a special connection between the recipient and the gift giver. This is also perhaps why we often tend to go to extreme lengths to find the right gift for our near and dear ones.
Significance of corporate gifting
Akin to the sentiments associated with gifting in our personal lives, gifting holds great significance in forging relationships in the business world. When executed correctly corporate gifting conveys to the recipient ‘your business is important to us and we look forward to developing the association in the future as well’.
Specifically, corporate gifting offers the following benefits to companies and growing businesses:
- Adding a personal touch to an otherwise formal association with clients, thereby building a special rapport.
- Creating goodwill with business partners
- Motivating staff by rewarding them for their efforts
- Like other promotional efforts such as advertising, corporate gifting is an essential element for supplementing the company’s brand image with key stakeholders
Corporate gifts are a subtle way of communicating important business values. The right corporate gifts convey creativity, thoughtfulness and generosity.
Popular occasions for corporate gifting
Occasions for corporate gifting include festivals, employee recognition events, product launches, client birthdays, business anniversaries and achievement of significant milestones. Broadly speaking corporate gifting can be classified in following categories –
- Executive gifts: Given to top executives in a company and important heads of state
- Cultural gifts: Given to mark important cultural occasions of the country the business is operating in. Significantly, depending on the country, the cultural occasions for gifting will vary. For instance, in Hong Kong the Chinese New Year is the most important festival for people of Chinese origin. However the city enjoys a diverse culture and festivals like Christmas are also celebrated with much gusto.
- Occasion-based gifts: These include business anniversaries, events and employee appreciation occasions.
Corporate gifting has to be executed with great care
Depending on the company’s budget, the range of items for corporate gifting can vary from a box of chocolates, personalised stationery to luxury goods and an all expenses paid holiday. However, the ‘appropriateness’ of gifts is of prime importance, which is why corporate gifts must be chosen with care and sensitivity.
Done incorrectly, corporate gifting may be perceived as an attempt to bribe or solicit illegal favours from the recipient, which can have a significant adverse impact on future prospects for the company.
In addition, the response of the recipients to the same gift could vary greatly depending on the occasion, nature of association, position of the recipient and even the sex of the recipient (after all there are apparent differences in the gift preferences of men and women). In a large company with a vast client and employee base, the problem is further amplified.
With so many variables to consider, perfecting the art of corporate gifting is far from easy. However one item that is a proven universal favourite for corporate gifting is the gift hamper.
Gift Hampers – The perfect corporate gifting idea
Gift hampers are a popular gifting choice for any corporate occasion. A magnificently decorated gift hamper comprising of the choicest of food items, beverages and other luxury items is bound to delight even the most discerning of individuals. What’s more gift hampers can be taken home and shared with the family of the recipients, making them an even more meaningful corporate gift.
The contents of the gift hampers can be easily varied to suit the preferences of the recipient. From home baked cookies, flowers, fruits, candles and hand-made chocolates to premium tea, the finest caviar, champagne and wine, and diet specific gift hampers, there is no dearth of gift hamper gifting options.
Gift hampers are the ideal gift for festive occasions like Christmas. For instance, our ‘American Christmas Favourites’ hamper contains American Dean & Deluca products including Olive oil grissini, gummi bears milk chocolate maltballs, and candy box, with American Byrd’s scotch oatmeal cookies, American Harney & Sons white Christmas tea and a bottle of Baileys Original Irish cream. The indulgent ‘Christmas Spirit‘ hamper is a luxurious offering of sweet and savoury Christmas delights, accompanied with a French Veuve Cliquts yellow label champagne.
With several gifting occasions in a year, it is important to maintain an element of surprise in the items gifted. This is why at Gift Hampers, Hong Kong the focus is on sourcing the best gift hamper products and luxury items from the across the world. Apart from more than thirty traditional Christmas Gift hampers, you can choose from our range of recently launched Christmas gift hampers designed specifically to satisfy international taste-preferences.
For instance the ‘English High Tea Hamper’ comprises Tea Forte rejuvenating tea, English 12 Days Christmas Tube with mixed fruit and spice cookies, Elegant & English artisan ginger & lemon biscuits, Harney & Sons English breakfast tea, and a stylish bone china tea cup. The ‘Aussie Christmas BBQ Hamper’ contains a bottle of Australia Penfolds Red Wine and a selection of beef, chicken, pork and Christmas crackers.
Our beautifully designed hand crafted wicker baskets customised with the business logo for corporate gifting, have been successfully utilised by some of the biggest multinational companies in Hong Kong spanning myriad industries (banks, insurance companies, architectural companies, IT services, event companies, shipping companies, and recruitment companies).
We would love to work with your business as well. All you need to do is give us a call (2730 0885/ 2730 0839) or drop us an email ([email protected]) and we will take care of the rest. So contact us today!